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Abodewise

Privacy Policy

Last updated: 15/01/2026

This Privacy Policy explains how Abodewise ("we", "us", "our") collects, uses, shares, and protects your personal data when you visit abodewise.co.uk or use our services. We are committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful manner in accordance with UK data protection law.

1. Who We Are

Abodewise operates the website abodewise.co.uk. We are the data controller responsible for your personal data under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Company Details:

  • Company Name: MBC Media
  • Registered Office Address: 12 Cockfield Drive, Workington, Cumbria, CA14 5BL

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details provided in the "Contact Us" section below.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Contact Information

When you contact us, fill out forms, or subscribe to our newsletter, we may collect your name, email address, postal address, and telephone number.

Usage Data

When you visit our website, we automatically collect technical information including:

  • Your IP address
  • Browser type and version
  • Device information (such as device type and operating system)
  • Pages you visit and time spent on pages
  • How you arrived at our website (referral source)
  • Date and time of your visit

This information is collected through cookies and similar tracking technologies. For more information, please see our Cookie Policy.

Calculator Data

When you use our calculators, you may choose to enter financial information such as:

  • Loan amounts
  • Income details
  • Property values
  • Deposit amounts
  • Interest rates

This data is processed locally in your browser and is not stored on our servers unless you choose to save your calculations or contact us about them.

Marketing and Communications Data

If you subscribe to our newsletter or marketing communications, we collect your preferences and consent information.

We do not collect special category data (sensitive personal data such as health information, racial or ethnic origin, religious beliefs, or biometric data) unless you explicitly provide it and we have your explicit consent.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

To Provide Our Services
  • To provide access to our calculators and tools
  • To respond to your enquiries and provide customer support
  • To deliver the information and services you request

Lawful basis: Contract or legitimate interest

To Improve Our Website
  • To analyse how our website is used
  • To improve user experience and functionality
  • To ensure website security and prevent fraud

Lawful basis: Legitimate interest

To Communicate With You
  • To respond to your enquiries and provide support
  • To send you marketing communications (only if you have consented)
  • To notify you about changes to our services or policies

Lawful basis: Consent (for marketing), contract or legitimate interest (for service communications)

To Comply With Legal Obligations
  • To comply with applicable laws and regulations
  • To respond to requests from regulatory authorities
  • To protect our legal rights

Lawful basis: Legal obligation

4. Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on:

  • Consent: When you have given clear consent for us to process your data for a specific purpose (e.g. marketing communications)
  • Contract: When processing is necessary to perform a contract with you or take steps before entering into a contract
  • Legitimate Interest: When processing is necessary for our legitimate interests (e.g. improving our website, security, analytics) and your interests and fundamental rights do not override those interests
  • Legal Obligation: When processing is necessary to comply with a legal obligation

We will always explain the lawful basis when we collect your personal data.

5. How We Share Your Personal Data

We do not sell your personal data to third parties. We may share your personal data with:

Service Providers

We may share your data with third-party service providers who help us operate our website and provide our services, including website hosting providers, email service providers, analytics providers, and customer support tools. All service providers are contractually required to protect your data and only use it for the purposes we specify.

Legal and Regulatory Authorities

We may disclose your personal data if required by law, regulation, or legal process, or to comply with legal obligations, respond to requests from government or regulatory authorities, protect our rights, property, or safety, or prevent fraud or other illegal activities.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

6. International Data Transfers

Your personal data is primarily stored and processed within the UK. If we need to transfer your data outside the UK or European Economic Area, we will ensure appropriate safeguards are in place to protect your data, such as:

  • Standard contractual clauses approved by the UK government
  • Adequacy decisions recognising the country's data protection laws
  • Other appropriate safeguards as required by UK GDPR
7. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including:

  • To provide services you have requested
  • To comply with legal, regulatory, or accounting requirements
  • To resolve disputes and enforce our agreements

Specific retention periods:

  • Contact and enquiry data: Retained for 3 years after your last contact, unless you request deletion sooner
  • Marketing data: Retained until you withdraw consent or opt out
  • Usage and analytics data: Retained for up to 26 months
  • Legal and regulatory data: Retained as required by law (typically 6-7 years for financial records)

After the retention period, we will securely delete or anonymise your personal data.

8. Your Rights Under UK GDPR

Under UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access

You have the right to request copies of the personal data we hold about you. This is commonly known as a "data subject access request".

Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure

You have the right to request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected, you withdraw consent and there is no other lawful basis for processing, or the data has been unlawfully processed.

Right to Restrict Processing

You have the right to request that we restrict how we process your personal data in certain circumstances, such as when you contest the accuracy of the data.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller where technically feasible.

Right to Object

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent

Where we process your personal data based on consent, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us using the details in the "Contact Us" section below. We will respond to your request within one month, though this may be extended by two months for complex requests.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect and store information about how you use our website. Cookies are small text files placed on your device when you visit our website.

We use cookies for:

  • Essential website functionality (these cookies are necessary for the website to work)
  • Analytics and performance (to understand how visitors use our website)
  • Marketing and advertising (with your consent, to show you relevant content)

You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

For more detailed information about the cookies we use, please see our Cookie Policy.

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure servers and hosting
  • Access controls and authentication
  • Regular security assessments and updates
  • Staff training on data protection

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

11. Children's Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will delete that information.

12. Links to Other Websites

Our website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these external websites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other reasons. When we make changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Post a notice on our website if changes are material
  • Notify you by email if you have subscribed to our communications

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

14. Your Right to Complain

If you are not satisfied with how we have handled your personal data or responded to a request to exercise your rights, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)

Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF

Website: https://ico.org.uk
Telephone: 0303 123 1113

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: [email protected]

Postal Address: 12 Cockfield Drive, Workington, Cumbria, CA14 5BL

We aim to respond to all enquiries within 30 days.

Important Note

This Privacy Policy applies to abodewise.co.uk and our services. By using our website, you acknowledge that you have read and understood this Privacy Policy.